SEO Copywriting for High-Performing Content
SEO Copywriting is creating quality and valuable content for users and following SEO practices.
In general, copywriting refers to writing content for advertising and selling. The content must attract and encourage potential customers to take action, namely conversion.
The same goes for SEO; you can create product pages with persuasive content.
So you can optimize website ranking in organic search on Google.
Besides that, nowadays, many people use SEO to optimize blog content. But this is another SEO technique, meaning it is not part of copywriting.
The difference between SEO and SEO Copywriting
SEO (Search Engine Optimization) increases a website’s ranking on search engines. Meanwhile, SEO copywriting is a unique approach made in the form of persuasive writing so that potential customers are interested in our products or services.
In SEO techniques, you must do On-Page and Off-Page optimization to maximize the quality and structure of the content. Meanwhile, SEO Copywriting requires you to analyze potential customers in-depth, maximize keywords, and create persuasive content.
From the following explanation, do you understand the difference between the two?
If not, don’t worry. Because after this, we will learn about SEO in copywriting.
10 SEO Copywriting Strategies for High Performing Content
For you to better understand how optimal this implementation process is, then consider some of the tips below!
1. Keyword Research and Selection
Before determining what keywords to use, you must do in-depth research or analysis about who your audience is and what is most relevant to them.
Make sure to use primary and secondary keywords aligned with the topic and audience in your content because it will depend on the success of traffic or business conversions.
To know more about keywords and content, you can also read this page: SEO Content Strategy
2. Understand Customer Needs
Whatever keywords you choose, you must know clearly whether these keywords include:
- Keyword informational
- Keyword navigational
- Keyword transactional
This works so that you know how much the result of using keywords is on the website.
In addition, create specific content according to customer needs and problems. This is so that the content created is helpful for potential customers.
3. Conduct Competitor Analysis
In selling on the internet, it is essential to know how far the steps taken by competitors are. This is not just for information alone but to equalize the steps made by each brand.
Apart from that, conducting competitor analysis will also help you formulate the following strategy in accordance with developments in market trends and conditions.
The tools you can use to analyze competitors are SEMrush, Ahrefs, SpyFu, SimilarWeb, Moz, and BuzzSumo.
If you have difficulty in the competitor analysis process, you can search for tutorials for each of these tools on search engines and find the tools that are the easiest to use and most suitable for you to use.
4. Structure and Format
Before uploading content, make sure you optimize the structure of the content, such as headers, title tags, meta descriptions, and attractive headlines.
Why is this important?
Because content that complies with SEO rules will be more accessible for customers to find and can help increase the overall website ranking.
5. Supporting Internal and External Links
Don’t use random links because the links in the content can affect the quality of the SEO in it. Use the correct internal and external links to improve the quality of the content.
6. Use Supporting Images
Apart from keywords and internal links, you must add supporting images to your content to complete the content structure.
Don’t forget to include a descriptive filename and alt tag for the image and include relevant keywords.
You can add photos in jpg, png, webp, svg or other formats.
However, we recommend png and webp formats because the files are smaller but the photo quality is still good.
7. Compress Images to Speed Up Loading Time
When choosing an image, try to choose an image whose quality is not too high. But if it’s already done, you can compress the image to the desired size.
Image compression helps optimize loading times, thus improving the user experience. To compress images, you can use several tools available on Google.
Some tools that can be used are TinyPNG, Compressor.io, Kraken.io, Optimizilla, Squoosh, JPEG Optimizer, and Optimizely.
8. Quality and Deep Content
To complete a business website, you must create comprehensive, informative, quality content and discuss specific topics.
Within the created content, you can provide actionable insights, solutions, and suggestions, so your readers can take action on the website.
9. User Experience and Readability
Don’t forget to prioritize the user experience by paying attention to a clear and concise writing style. In addition, separate each content with certain sub-contents to make it tidier.
When writing content, you also need to provide breaks with subtitles, short paragraphs, and bullet points in the article so that the content scanning process runs perfectly.
In addition, the user experience is also related to the website’s appearance. Use the best theme or design on the website so that visitors feel at home to linger on the website and increase the likelihood of them visiting again.
10. Use a Call to Action
You cannot be separated from using CTA (Call to Action) when writing copywriting. This is useful for encouraging potential customers to take action and quickly make an immediate decision.
For this to happen, you must be good at processing and choosing persuasive words so that these words succeed in bewitching potential customers to make a purchase.
Another way to maximize CTAs is to create urgency, do several A/B tests, and personalize visitors so that CTA results can produce results.
Conclusion
SEO copywriting is an approach to writing content by combining the art of persuasive writing with SEO strategies. The main goal is to create content that engages readers, prompts them to take immediate action, and satisfies the scanned aspects of search engines.
By implementing the tips above, it is hoped that you can produce quality content for your website and simultaneously support increased visibility, Google ranking, and website conversions.
To maximize SEO copywriting on a business website, you can use a copywriting service from Toombooh. This is because Toombooh has an experienced and professional team making a copy that sells but still complies with SEO rules.
Toombooh team will also conduct in-depth research on your target audience and business goals. This is done to optimize the website’s implementation of copywriting services.Information and consult your business now with our customer service via the following link https://toombooh.com/contact/
