SEO Content Writing VS Blog Content Writing VS Copywriting

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SEO Content Writing VS Blog Content Writing VS Copywriting

SEO Content for Online Business

SEO content writing is one of many marketing needs that must be done.

As a business owner or perhaps a content marketer, you should really understand search engine optimization content writing, blog content writing, as well as copywriting. This article will wrap them in brief information as below!

What is SEO Content Writing?

Before knowing what search engine optimization content writing is, it is better to break down the understanding.

Thus you should know what SEO is and what SEO content is first in order to find out the root.

Well, SEO is an acronym for ‘search engine optimization’. This terminology refers to a technique of improving a website’s exposure when visitors use web search engines like Bing, Google, or Yahoo to look for topics, offerings, or other items.

The major purpose of SEO is to optimize a user’s entire experience, because this is primarily something search engine crawlers require when scanning and ranking the most appropriate sites.

To improve a website, you can post SEO content frequently. This content is a kind of media where search engine crawlers can look for users with pertinent information which enlightens, encourages, educates, as well as solves an issue.

Wrapping those explanations above, you can take the conclusion that:

SEO content writing is a way to drive organic traffic to a website by creating top-notch, keyword-focused material which performs well in web search engines.

Good SEO Content Writing

What is Blog Content Writing?

As an internet user, you must know about blog content. Your raw memory may remember that it is the same with SEO content.

Perhaps you also have a little bit of remembrance that blog content has a slight difference compared to SEO content, but at what point?

Well, it is right that blog content has the same form as SEO content. Both are written, containing paragraphs, and sometimes attached with images. Looking in more detail, you can find that blog content is not really SEO friendly because it is often less search engine optimized.

Wrapping the information above, you can take the conclusion that:

Blog content writing is a way to produce more personal material on the website. It sometimes follows the rules of SEO, and another time does not. The goal of this content writing is not to focus on SEO friendliness.

What are the Differences between SEO Content Writing and Blog Content Writing?

Search engine content writing as well as blog are always compared to each other. Not only both, copywriting is also following this comparison. Thus, in order to understand three of them, you better check the table below:

ComparisonFunction(s)Goal(s)Composition(s)Media(s)
SEO content writingTo boost the website’s rank in search engine results.Bots’ attentionParagraphs, headings, keywords, and other SEO components.Website
Blog content writingTo give human information.Humans’ needsParagraphs (and sometimes includes headings).Blog
CopywritingTo attract humans.Humans’ attentionAttractive words and phrases.Website (and sometimes blog)
Differences between SEO Content Writing and Blog Content Writing

By looking at the table above, it can be understood that search engine content writing, blog content writing, or copywriting has its own function, goal, composition, and media to post. More detail, below is the explanation of each:

  • SEO Content Writing

The function of search engine content writing is to make a website get caught on the first page of the search results. The goal itself is to gain the search engine crawler’s attention. That is why this type of content’s composition must include SEO components instead of just regular paragraphs and headings. 

Since the goal is to put a site on search results’ first page, of course, the media that fit to post SEO content writing is that website itself.

  • Blog Content Writing

The function of this content writing is to give information to humans. Often, the material given in blog content is arranged as a niche to meet humans’ needs. The composition itself is not focusing on the SEO components due to the goal of this content writing is not to please the crawler bots. The media that fit this content is a blog.

  • Copywriting

This kind of writing is often included in SEO content writing and sometimes in blogs. The function itself is to attract humans, especially their attention. This goal must be reached by arranging some attractive words that have the ability to catch humans’ psyches. 

Thus, above is the extended explanation that you can grasp. Now, you may have a question.
Can three of them be combined to create very good content writing that can attract humans and bots as well as contain information in depth?

The answer is yes, it can! You can call this content a product of SEO blog writing.

seo content writing VS SEO Copywriting
Source from pinterest Writers Journey

How to Create a Good SEO Content Writing?

You can do it yourself to produce good quality search engine content writing. Below is the explanation of each step:

Enter Your Own Information

You can try to use data to build a distinct content viewpoint. You can think first about what information you have that you can put to use.

Include a Design

You can be or hire a pioneered content designer for SEO because images are able to give a story to your text. This is an optional way that actually must do, due to its power to help clarify issues.

Add Factual Information

Facts are useful to validate your content plus reinforce what you are attempting to express.  These statistics are available from websites such as Statista. 

Add Videos

As a writer, you can attach your personal video that matches the topic you are writing, or other relevant video from a free copyright source. This is the best optional way to do to improve your SEO content writing. So, readers and bots will love it more!

Include Unique H2s (that do not appear in the SERPs)

Modern web writing can be a little rote. To study the SERPs, you can utilize programs like Frase and Surfer. To stand out, you can try to bring something fresh to the web rather than simply combining the greatest H2s and rewriting them.

Thus, what kind of H2 can you add? What information is missing from the article? You may produce ‘People Also Ask’ queries for any keyword using the SEO Minion Chrome plugin to discover out what is lacking. Then, in your text, include any H2s that are not included.

Include Rapid Responses

This is, indeed, a search concern. You must know that search prefers speedy replies. For example, today, you need some basic information regarding a television you are considering purchasing. You just need the information as soon as possible. 

Many other customers are like this, so try to get to the point as quickly as possible. Thus, instant answers may be set up in boxes on your website to help people access important information.

Include Specs, Details, and Figures

Having AI in increasing popularity, you must offer specific things that AI is unable to do. Ensure you include relevant details about the item or service inside the main content of your post. 

Commit to Providing Genuine Responses

Experts provide precise solutions to real-world challenges. Again, AI is ambiguous, but specialists commit. If someone asks if an air fryer is terrible for your health, you can provide a strong, not a vague, response. It also helps to back up your point of view with facts.

Obtain Quotations from Company Executives

There are business leaders. You can get quotations from them and include them in your writing to make it stand out. You should make these quotations shine prominently on the page with design, and then you will notice that it improves the readability of your text. 

Conclusion

Those are the information about SEO content writing vs. blog content writing vs. copywriting. By the explanation said, you may conclude that each of them can be combined to make the good one. 

Therefore, to make an article that humans and bots love, you are not only stuck to the writing itself. You can attach some additional elements like videos and images.Now, you can do your SEO blog writing! Or, if you do not have time to get it done, just call the one of reliable SEO content writing services, TOOMBOOH! Click this page to gain more information!

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Hilyatun Najiyah

Hilyatun Najiyah

Ziya is an experienced digital marketer. She started her career as SEO specialist and content specialist in 2016. Currently, she continues to develop her skills in the field of SEO and content writing. Follow on Linkedin

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