SEO Content Audit for Growth
An SEO content audit now becomes a thing that must do on a daily basis to reach business growth. Somebody that runs online marketing should understand and apply it in order to make a website relevant for bots and humans!
What about you?
Do you have an interest in this kind of audit?
If so, it is better not to skip this article! Let’s go to the information below!
What is SEO Content Audit?
A search-engineer-optimized content audit is a process of methodically reviewing and evaluating all of your website’s content. Text, photos, videos, along with other multimedia elements are all included. It can help businesses of all sizes, from tiny firms to large organizations.
Why is Content Audit a Must to Do?
An SEO content audit determines how effectively a website has been optimized and structured for search engines. It uncovers issues that may be harming the site’s results and suggests ways to fix them.
The aims of a content audit will be determined by the goals you have.
This audit is a must to do, especially if you want to strengthen your website performance and conversion for the sake of business growth!
Steps to Conduct a Content Audit
There are six easy steps to conduct a content audit. They include data collection, content evaluation, SEO analysis, and so on. To know the details, you can take the information in this part:
1. Inventory and Data Collection
To do an inventory as well as data collection, you can do a list gathering and organizing as explained below:
- Gather a Comprehensive List of All Existing Content
You ought to start cataloging everything you’ve posted.
First, decide what sorts of articles you’ll be examining and gather the links to them.
You may accomplish this by hand using Google Sheets or Excel or by using an online platform such as HubSpot, Screaming Frog, or Semrush.
- Organize Content by Categories, Types, and Publishing Dates
Within a distinct content information audit spreadsheet, keep note of the following over every single piece of content:
- URL
- Title
- Author
- Word count
- Time
- Date
- Content goal
- Content type
- Comments
- Shares
This will help you stay organized while you assess which existing components are acceptable as well as those that need to be changed or eliminated. Your goals will dictate how you arrange this information.
2. Content Evaluation
To do a content evaluation, you can do an assessment as well as an identification, as explained below:
- Assess Content Quality, Relevance, and Accuracy
You can check all content listed. Then, you can assess obsolete and low-quality material that should be updated or eliminated.
You might also not forget about its relevance and accuracy to the goal.
- Identify Outdated or Irrelevant Content that Needs Removal
You can come across some stuff that has out-of-date details that require to be updated.
Examples include blog postings with out-of-date statistics, important items with out-of-date information, and low-traffic or low-conversion articles.
3. SEO Analysis
To do an analysis for search engine optimization, you can do an analyzing and checking as explained below:
- Analyze Keyword Optimization in Titles, Headings, and Bodies
You can use tools to analyze keyword optimization in some important aspects.
Examples are Google Analytics, Google Search Console, and Semrush Position Tracking.
- Check for Meta Descriptions, Alt Tags, and Proper Use of Heading Tags
Not only keyword optimization, you can use those tools for checking meta descriptions, alt tags, and proper use of heading tags.
You can rely on SEO content audit professionals if you need help.
4. Performance Metrics
To identify the metrics of performance, you can do a review and evaluation as explained below:
- Review Engagement Metrics like Page Views, Time on Page, and Bounce Rate
You can take a look at Engagement metrics. After that, you can also check on SEO metrics, user behavior metrics, and sales metrics.
- Evaluate Conversion Rates for Pages with Call-to-Actions
Conversion rates lie on sales metrics. So, you can evaluate it carefully with call-to-actions. You can rely on SEO content audit professionals to help with this evaluation process.
5. Backlink and Internal Link Analysis
To do an analysis for backlink and internal links, you can do an identification and evaluation as below:
- Identify Backlinks Pointing to Your Content
You can use se the backlink analytics tool to determine the number of backlinks every page has generated. This is actually a simple job to do.
- Evaluate the Effectiveness of the Internal Linking Structure
You should do an evaluation of the links integrating to fresh articles in blog entries on similar themes on a regular basis. You can rely on SEO content writing services to do it.
6. Competitor Benchmarking
To do a competitor benchmarking, you can conduct a comparison and identification as below:
- Compare Your Content with that of Competitors in Terms of Quality and Engagement
You can make an outline of what performs and build on it. Then, you can start to examine your least effective content and draw lessons from the best-performing material from competitors.
- Identify Content Gaps and Potential Areas for Improvement
Also, examine your rivals’ material to identify where and what you might improve. Last, review your approach and audit your material no less than once a year. Call SEO content audit providers for help!
Action Plan
You can start an action plan to audit the SEO content from now! This is easy to do. You can follow these steps:
- Identifying Opportunities and Prioritization
A content audit is useful to enhance the website’s performance and metrics. To identify optimization opportunities, you do not only need to collect data, make an identification and evaluation, but also an SEO content writing doer!
You can practice the concept of prioritizing changes based on impact, urgency, and feasibility. For example, you can do some trials and errors in SEO, then quantify and qualify the result as well as conversions, and make a revision based on it.
- Strategies for Content Optimization
To update and improve content based on audit results, you can reuse and rewrite the content, make an adjustment for search intent, expand and refresh the content, update the CTAs, attach visuals, optimize metadata and internal linking, also add 301 redirects.
- Content Removal and Redirect Strategy
You can make tables or lists for each indicated redundant content. Then, renew it by rewriting. You also should set up a proper redirect for any removed content. It is useful to avoid bounce rates. Call SEO content audit providers for help!
- Tracking Changes and Long-Term Monitoring
Doing some tracking for changes as well as monitoring in the long term is useful to gain a higher number of visitors. You can make a few divisions of the team to do it.
Conclusion
Based on the information above, you can gain some takeaways that conducting an SEO content audit is a simple but detailed job. You can do it in the long term to get the best results!
By maintaining an SEO content strategy, you are able to achieve the best performance and conversion of the website. From now, you can start the content audit journey to get the wanted results, including business growth!
Strategies for Implementing Changes for Business Growth
There are many strategies to implement changes for the sake of your business growth! You can begin it by building strong branding, creating a professional team, spreading awareness, and do an SEO content audit! Call TOOMBOOH for assistance!
