Content marketing remains a highly effective approach for businesses, even now in 2024. Also, nowadays you can find many content marketing tools that can boost your efforts and provide even more amazing results.
But, some people may find it somewhat confusing to pick the best tools or apps based on their needs. Therefore, this guide will give you recommendations of the top 15 tools to significantly improve your marketing strategy.
Overview of How Content Marketing Tools Can Enhance Strategy and Efficiency
According to research, content marketing can bring in three times more leads than outbound marketing. It’s also cheaper, costing only 62% as much. However, it can be hard to continuously generate high-quality content and do the analysis.
Good news for marketers, there are numerous tools accessible today that can enhance the efficiency and effectiveness of this process, especially for modern marketers.
These tools can handle various tasks, such as keyword research, SEO optimization, content creation, and performance analytics. So, you can use this to simplify the processes and ultimately achieve better outcomes.
15 Best Content Marketing Tools
The right tools can help marketers balance quality and quantity in their content strategy to keep the brand visible and engaging. It can be divided into several categories based on the function, such as SEO and keyword research, content creation, email marketing, analytics and reporting, and even AI-powered tools.
SEO and Keyword Research Tools
1. SEMrush
SEMrush is an all-encompassing SEO and market research tool that helps boost organic traffic and enhance search engine presence. It offers insights into keyword volume and difficulty, competitor rankings, and link-building opportunities.
Top Features
- Keyword research
- Competitor analysis
- Site audit
Benefits
- A comprehensive SEO tool that offers end-to-end research tools, analysis, reports, and more
- User-friendly, even for those new to SEO, a great choice for businesses of all sizes
Pricing
- Pro plan $129.95/month
- Guru plan $249.95/month
- Business plan $499.95/month
2. Ahrefs
The next option of content marketing tools is Ahrefs. It delivers detailed performance reports and competitor keyword analysis. It also helps identify high-conversion keywords, optimize content, and audit published material.
Top Features
- Backlink analysis
- Keyword explorer
- Content research
Benefits
- Provides in-depth SEO insights that can significantly improve your strategy.
- User-friendly and easy to navigate even for beginners
- Cheap pricing plans start from $99 per month, which includes comprehensive features suitable for small to medium-sized businesses
Pricing
- Lite plan $99/month
- Standard plan $199/month
- Advanced plan $399/month
- Enterprise plan $999/month
3. Moz
Moz assesses the SEO effectiveness of your content, showing how it compares to others in your industry and identifying the most productive keywords for your strategy. It also enables you to track your competitors’ positions in SERPs.
Top Features
- Keyword research/explorer
- Rank tracking
- Site audits
Benefits
- User-friendly interface
- Robust data that helps marketers make informed decisions by providing accurate and actionable SEO insights
Pricing
- Free trial
- Paid plans start from $99/month
4. HubSpot
HubSpot is a multi-functional customer relationship management tool (CRM). It offers an all-in-one solution for multiple channels and content formats, such as ads, social media, and email.
Top Features
- Email tracking
- Social media management
- Content analytic
Benefits
- Easy-to-use interface
- Can be used for multiple channels and content formats
- Can be integrated to an existing website or used as a CMS (content management system)
Pricing
- Free plan
- Starter plan $18/month
- Professional plan $800/month
Content Creation Tools
1. Grammarly
For content creation content marketing tools, Grammarly is an AI-driven editor that corrects grammar and punctuation errors. It also optimizes content for target audiences and objectives.
Top Features
- Grammar and spell-checking
- Style suggestions
- Plagiarism checker
- Grammarly Business
Benefits
- Improves writing quality and consistency
- Compatible with various platforms such as Google Docs, email, and social media apps
- Enables the creation of a style guide with Grammarly Business
Pricing
- Free basic plan
- Premium plan $12/month
- Business plan $15 per member/month
2. Canva
Canva is a graphic design tool ideal for creating high-quality images and videos, with a vast library of ready-to-use templates suitable for various content formats. Can be used online via a website or with a mobile application.
Top Features
- Graphic design template library
- Drag-and-drop interface
- Content planner
- Brand kit
Benefits
- Enhances visual content creation
- Simple interface, can be used with minimal or no design experience
- Cloud-based storage
- Has over 400,000 templates
Pricing
- Free plan
- Canva Pro $14.99/month
- Canva for Teams $29.99/month
3. Hemingway Editor
Hemingway Editor is designed to improve content readability. The tool provides suggestions to simplify and clarify your writing, ensuring it’s direct and understandable. It also gives your content a readability score.
Top Features
- Readability analysis
- Style improvement suggestions
Benefits
- Simplifies and clarifies content
- Online (browser) and offline (desktop app) functionality.
- Integration with Medium and WordPress for seamless publishing
- Separate writing and editing modes
Pricing
- Free plan
- Paid plans start from $10/month
Email Marketing Tools
1. Mailchimp
As an email marketing platform, Mailchimp allows you to send, analyze, and create email campaigns, including content-promotion ones. It lets you send newsletter subscribers and other contacts any content easily.
Top Features
- Email campaigns
- Automation
- Analytics
- Drag-and-drop editor
- Email templates
Benefits
- User-friendly
- Can be widely integrated
Pricing
- Free plan
- Paid plans start from $13/month
Analytics and Reporting Tools
1. Google Analytics
This is an analytic tool from Google that helps you evaluate your website’s traffic and your users’ behavior. It’s particularly useful for analyzing how well your content is performing in terms of engagement and conversions.
Top Features
- Website traffic analysis
- User behavior tracking
- Engagement and conversion metrics
Benefits
- Free to use
- High detailed analytics
- Real-time data on site visitors and their activities.
- Integration with Google services like Search Console for enhanced insights.
Pricing
No paid plans
2. Google Search Console
With Google Search Console (GSC), you can assess and enhance the performance of your content in organic search results. It is also one of the totally free content marketing tools provided by Google.
Top Features
- Analysis for traffic (clicks), impressions, click-through rate (CTR), and average ranking position
- URL inspection
- Technical SEO troubleshooting
Benefits
- Free to use
- Can send Google a sitemap of your critical website pages to index and display your content in search results
- Can search who’s linking to your content
Pricing
No paid plans
3. Microsoft Clarity
Microsoft Clarity is a behavioral analytics tool that offers more than just basic mobile analytics. It provides features to see exactly how users interact with your app. These insights can help you identify pain points and improve the user experience.
Top Features
- Generative AI features with Microsoft Copilot
- Heatmaps
- Session recordings
Benefits
- Free to use
- The AI can summarize user behavior and provide actionable recommendations
- Can detect crashes and errors
Pricing
No paid plans
AI Tools
1. AI Video Marketing Automator
This is an option for creating high-quality videos using AI-powered tools. Here, you can generate videos with a custom prompt, from existing content or articles, or even from scratch.
Top Features
- AI video generator
- Built-in content calendar
- Extensive library of royalty-free images and clips.
Benefits
- Provides customization options for visuals, voiceovers, and music
- Users can schedule and post to social media directly from the app
Pricing
- Free for one video generation
- Paid plans start from $39/month
2. ContentShake AI
This SEMrush’s AI tool can generate SEO-optimized articles swiftly. After entering your topic, ContentShake will generate a sample document with a title, intro, subtopics, images, and conclusion.
Top Features
- Content generation
- Content optimization
Benefits
- Use natural language processing (NLP) technology
- Easy-to-use interface
- Can be integrated with WordPress
Pricing
- Free trial
- Paid plans start from $60/month
3. AI Social Content Generator
AI Social Content Generator is a tool from SEMrush AppCenter. It can generate posts in a few clicks by just inputting a text prompt or details. After choosing the content option, the AI will do the rest.
Top Features
- Text to post
- Blog to post
- Script to post
- E-commerce product post
Benefits
- Offers many customizable templates to quickly generate new posts
- Helps you understand competitors’ content topics and hashtags
- Saves brand logos, colors, typefaces, and other data
Pricing
- Free trial
- Paid plans start from $35/month
4. Video Marketing Platform
This one is another tool from SEMrush that you can get from their AppCenter. It includes everything you need to create and edit video content. Just simply choose a video format to start.
Top Features
- Video recorder
- Built-in library of images, royalty-free music, templates, and clips
Benefits
- Users can record videos directly from a browser, no additional software is needed
- Can generate video captions automatically
Pricing
- Free trial
- Paid plans start from $27/month
These content marketing tools can enhance the efficiency and effectiveness of your digital marketing projects. Still, you need a human touch to ensure you generate outstanding, fascinating content fit for your target audience. Contact us at Toombooh today to learn more!
FAQ
- Which tool is used for content marketing?
There are various tools used for content marketing, such as SEMrush for SEO, Grammarly for content creation, Mailchimp for email marketing, and more. Just pick one that is suitable for your needs.
- What tool is used for content analysis?
As mentioned above, Google Analytics, Google Search Console, and Microsoft Clarity are recommended tools for content analysis, as they provide detailed insights into user behavior, content performance, and more.
- Which tool is used for content writing
Actually, there are many tools available, but the most commonly used ones are Grammarly and Hemingway Editor. You can also use AI-powered tools such as ContentShake AI and AI Social Content Generator.
- Can I use AI for content writing?
Yes, tools like ContentShake AI and AI Social Content Generator use AI to assist with content writing, making the process faster. However, it is better to use human writing, as AI may lack the ability to adapt to certain contexts or emotions.
- Can I use AI for digital marketing?
Yes, AI content marketing tools have the potential to provide valuable insights and improve your marketing campaign’s efficiency. However, please note that it also carries significant risks of inaccurate information and lack of emotions.
